Pamela’s distinguished career spans over 2 decades. She is an accomplished executive and leading authority in fine fragrance and all beauty categories specializing in product innovation, strategic marketing and brand creation.

Pamela has worked creatively with major cosmetic companies on a global scale. She has held senior level corporate positions at L’Oreal, Avon, Bath and Body Works, Revlon, Estee Lauder and Smashbox Cosmetics. 

In 1994, she founded Pamela Vaile LLC. In her consulting firm, she offers a unique talent in fine fragrance development, brand development and brand expansion.

 

Pamela has strong relationships with all of the leading perfumers and fine fragrance houses, working with them on U.S. and global fragrance projects. Additionally she has strong relationships with the buyers of prestige and specialty retailers: Bergdorf Goodman, Barneys, Neiman Marcus, Nordstrom as well as the television beauty channels (QVC, HSN, Evine) and website distribution partners such as Net a Porter.

 

Pamela has been a member and strong supporter of The Fragrance Foundation for the past 20 years, offering her time, high energy and great love for the fragrance category to industry think tanks, trend forums, and educational seminars.